A Photographer Created a Reshoot of Ads From the 1950s to Show How the World Has Changed

Like VK on FB:

One Thanksgiving evening, 31-year-old photographer Eli Rezkallah from Lebanon was sitting at the table when he heard his relatives saying women had to perform their women’s duties better, such as laundry and cooking. It inspired Eli to organize a reshoot of old ads of the 1940s, the 1950s, and the 1960s where he switched the roles of the men and the women. Eli says, “I know that not all men think like my relatives do, but I was surprised that such views still exist. That’s why I created this project where they can taste their own sexist poison.”

Bright Side wants to show you a series of In a Parallel Universe photos that demonstrate the changes that occurred in society during the last half of the century. We hope that Eli’s art will be a reason to bury the stereotype that women have to do all of the house chores on their own.

Van Heusen ties

Chase and Sanborn coffee, the 1950s

Schlitz beer

Hardee’s fast food restaurant chain

Mr. Leggs pants,1962

Chemstrand Nylon tights, the 1940s

Lux detergent, 1956

Hoover vacuum cleaners, the 1950s

Alcoa Aluminum ketchup, the 1950s

Eli Rezkallah began to work as a fashion photographer when he was 16 years old. Later, he became a creative director of fashion shows. Today, he earns money taking pictures and managing the Plastik Magazine.

Eli did really great work. He addressed a problem that sometimes still appears on the surface even nowadays. Do you agree that we shouldn’t keep silent when it comes to such a sensitive subject? Share your opinion.

Preview photo credit Eli Rezkallah/Facebook

Popular

18 Photos That Prove There Are 2 Types of Girls in the World (Alert: You May Find Yourself in a Couple of the Shots)
Tattoos Turn Scars That People Don’t Want to Hide Anymore Into Art
Armenian Photographer’s Stunning Street Photography reveals life in Russia: Part 1
23 Pictures Where Life Is as Cruel as Can Be, Especially for the Guy Whose Car Is Cheating on Him
22 Photos We Need a Lot of Time to Recover From, and Now You’ll See Why
What 10 of Our Beloved Actresses from 2000s Are Doing Now, and It’s Weird How Radically Buffy Changed Her Profession
Internet Users Recreate the Photos of Their Ancestors to Prove One Thing: Genes Rule
19 Eerie Photos People With Weak Nerves Better Stay Away From (Just Kidding)
Facts About Life in Japan That Could Baffle Any Foreigner

Latest

27 Brow-Raising Designs We Can Spot at Any Time (You May Facepalm at Some of Them)
15 Photos That May Make You Jump Out of Your Seat (Proceed With Caution)
22 Items That Made the World Better
15 Hilarious Times Logic Escaped Our World (and Now It May Escape Yours)
12 Makeup Hacks That Can Change Every Girl’s Life (No Special Skills or Expensive Tools Needed)
13 People Who Just Can’t Leave a Photo Without a Comment
20 Facts About “Titanic” That Make Us Discover New Sides of This Movie
20+ Animals That Were Too Rebellious to Follow the Rules (It’s Hard to Be Angry With Them)
14 Photos Proving That the World’s Run by People With a Sense of Humor